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Media Planning and Buying Intern

  • Internship
  • Toronto
  • Applications have closed.

Group M

GroupM advertising

Job description

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.  

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

 About Essence:

Essence, part of GroupM, is a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Universal Movies, Friesland Campina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

The Role

Universal Films Canada and Universal Home Entertainment Canada are the Canadian Theatrical and Home Entertainment divisions of NBC Universal. Universal Films Canada releases between 12 and 20 movies per year. The Universal team is an integrated MEDIA planning/buying team. The nature of the movie business is such that the execution happens right as the plan unfolds. Timelines and turnaround times on plans/executions are tight; requiring a dedicated team approach.

The Intern will play an integral role supporting the Universal team across all aspects of the discipline.

Our internship programs are designed to provide real life exposure to full time, entry level roles in the agency. Through this program, the intern will gain applicable industry knowledge while benign professional skills, general business acumen through a robust career development and mentorship program

An important part of the role is to understand the media eco system and help the team in assisting in the development of media plans and executions and related functions. They will start to assist the teams in all aspects of the negotiating process and servicing, while developing knowledge of vendor offerings, computer and maintenance tools and research.

Duties and Responsibilities:

  • Learn to Input and track client schedules in campaign management system
  • Review vendor contracts for accuracy
  • Assist in the preparation of PowerPoint presentations
  • Analyze and prepare post-buy reports and presentations
  • Prepare status updates for internal status meetings, which includes taking minutes and updating status documents
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Input data into Campaign Management (i.e. DDS) and Ad Serving platforms
  • Resolve discrepancies within the billing process

Secondary Responsibilities:

  • Attend mandatory Agency Training
  • Attend media training programs
  • Attend presentations by vendors / potential vendors
  • Participate in creative brainstorm sessions
  • Proactively keep abreast of industry trends and share knowledge with team
  • Assist in the compilation of marketing and media data to be used as support for implementation decisions
  • Assist in the preparation and rationale of media recommendations and plan presentations

Experience, Knowledge and Skills:

Skills/Attributes:

  • Effective written and oral communication skills
  • Demonstrates accuracy and attention to detail
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Works well in a team setting
  • Thrives in fast paced environment
  • Embraces agency core values
  • Desire to learn, develop and progress
  • Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
  • Desire to understand the broader media landscape and its impact on campaigns and strategies

Qualities:

  • Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
  • We are looking for people who are motivated, innately curious with a passion for media and technology.
  • Tech savvy – you Tweet, Facebook, or Snap the latest trends and have a thirst for what’s new, fresh and innovative in the media space.
  • Thrives in team environment
  • Passion for movie/entertainment industry, avid movie-goer

Education

  • Must be enrolled in a related post-secondary program for which a work-term is a requirement to graduate.
GroupM advertising

Job description

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.  

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

 About Essence:

Essence, part of GroupM, is a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Universal Movies, Friesland Campina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

The Role

Universal Films Canada and Universal Home Entertainment Canada are the Canadian Theatrical and Home Entertainment divisions of NBC Universal. Universal Films Canada releases between 12 and 20 movies per year. The Universal team is an integrated MEDIA planning/buying team. The nature of the movie business is such that the execution happens right as the plan unfolds. Timelines and turnaround times on plans/executions are tight; requiring a dedicated team approach.

The Intern will play an integral role supporting the Universal team across all aspects of the discipline.

Our internship programs are designed to provide real life exposure to full time, entry level roles in the agency. Through this program, the intern will gain applicable industry knowledge while benign professional skills, general business acumen through a robust career development and mentorship program

An important part of the role is to understand the media eco system and help the team in assisting in the development of media plans and executions and related functions. They will start to assist the teams in all aspects of the negotiating process and servicing, while developing knowledge of vendor offerings, computer and maintenance tools and research.

Duties and Responsibilities:

  • Learn to Input and track client schedules in campaign management system
  • Review vendor contracts for accuracy
  • Assist in the preparation of PowerPoint presentations
  • Analyze and prepare post-buy reports and presentations
  • Prepare status updates for internal status meetings, which includes taking minutes and updating status documents
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Input data into Campaign Management (i.e. DDS) and Ad Serving platforms
  • Resolve discrepancies within the billing process

Secondary Responsibilities:

  • Attend mandatory Agency Training
  • Attend media training programs
  • Attend presentations by vendors / potential vendors
  • Participate in creative brainstorm sessions
  • Proactively keep abreast of industry trends and share knowledge with team
  • Assist in the compilation of marketing and media data to be used as support for implementation decisions
  • Assist in the preparation and rationale of media recommendations and plan presentations

Experience, Knowledge and Skills:

Skills/Attributes:

  • Effective written and oral communication skills
  • Demonstrates accuracy and attention to detail
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Works well in a team setting
  • Thrives in fast paced environment
  • Embraces agency core values
  • Desire to learn, develop and progress
  • Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
  • Desire to understand the broader media landscape and its impact on campaigns and strategies

Qualities:

  • Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
  • We are looking for people who are motivated, innately curious with a passion for media and technology.
  • Tech savvy – you Tweet, Facebook, or Snap the latest trends and have a thirst for what’s new, fresh and innovative in the media space.
  • Thrives in team environment
  • Passion for movie/entertainment industry, avid movie-goer

Education

  • Must be enrolled in a related post-secondary program for which a work-term is a requirement to graduate.

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